![]() A Ford Credit program that allowed existing U.S.to defer payments for up to three months and Ford to pay for three months – providing up to six months of payment peace of mind. The Built to Lend a Hand program that allowed eligible new car customers in the U.S.“Now, we want to make sure that everyone who is considering purchasing or leasing a vehicle knows that this assistance is available.” “Ford Credit has a long history of helping customers affected by all types of economic setbacks,” says Marion Harris, CEO, Ford Motor Credit Company. This initiative is the latest program by Ford that supports customers who may have been affected by the COVID-19 pandemic. The complimentary protection begins 30 days after vehicle purchase or lease.Vehicles must be for personal use only commercial use contracts are ineligible. ![]() Ford Promise covers 2019, 20 purchased or leased new, used and certified pre-owned vehicles financed through Ford Credit.The program offers a simple solution to those who experience an involuntary job loss and are unsure how to meet their payments. It just shows there’s no better place to shop than at a Ford dealer.” “And it’s here, in an offer that applies to both new and used vehicles leased through Ford Credit. “They need our support now more than ever,” VanDyke says. Research from Cox Automotive indicates that at least 32 percent of potential customers are delaying automotive purchases, citing market uncertainty and fears of unemployment. “Customers are realizing it might take a while for things to completely feel normal again, if in fact, they ever do.” The ad campaign, which launches today, focuses on supporting consumers eager to move forward, says Matt VanDyke, director, U.S. Once the conditions are met, the account is reported as closed and paid. In addition, the customer is responsible for any late or deferred payments due and vehicle damage. The customer is responsible for any difference remaining. Ford Credit will value the vehicle using the National Automobile Dealers Association (NADA) average trade-in value, reduce the customer’s outstanding balance by that amount and waive up to an additional $15,000. Under the new Ford Promise program, customers who lease or purchase a vehicle with Ford Credit financing and then lose their job within a year can return the vehicle. “We want them to know we understand that, and we’re here to support them in their buying decisions.” ![]() “We feel like right now, the economy is at the stage of recovery where people want things to be back to normal, they want to buy, but they’re still a little nervous about what the future holds,” says Mark LaNeve, vice president, U.S.
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